A brand is more than a name or a logo. It is the sum total of everything a company says and does. A brand connects people to who the company is as an organization and what they want to be known for. Visual identity systems are powerful tools that help tell a brand’s story in a unique way. The most effective visual identity systems are recognizable even without the logo. They help bring order to complexity, differentiate offerings, establish hierarchy and allow for more layering of brand expression.
The Kananaskis Nordic Spa is a truly Canadian perspective on the Nordic way-to-wellness, inspired by the invigorating elements of the Canadian outdoors. All this ties to the Canadian tartan. This tartan pattern denotes warmth and comfort which induces relaxation and peace. The colour palette is underpinned by the tartan pattern and used to support the visual identity. Each color speaks to the changing seasons. Accordingly, consistency in the use of typography, colour and visual system leads to a strong brand image.
